Business teams worked with data spread across spreadsheets, APIs, websites and other sources. Consistent reporting required a shared structure and a repeatable way to collect that information.
Sales data ready for reporting.
A data platform that collects and standardises information from several sales and marketing sources.
PHC / Project overviewSales and marketing teams get a shared view of performance without rebuilding the same reports by hand.
data sources into one standardised warehouse
Spreadsheets, APIs, websites and other business sources.
reports rebuilt by hand
Power BI dashboards read directly from the standardised data.
import and standardisation process
Bulk spreadsheet imports follow the same structure every time.
What the work covered.
A data-processing tool, warehouse and web interface for managing records and importing files, with Power BI dashboards for sales and marketing reporting.
The parts that had to work together.
Information came from spreadsheets, APIs and other sources. The engineering problem was to bring those inputs into a shared structure that reporting could use repeatedly.
- 01
Data sources
Spreadsheets, APIs and other business sources
- 02
Data preparation
Imports, standardisation and warehouse
- 03
Reporting
Power BI sales and marketing dashboards
The build.
- 01A data processing tool for collecting and standardising source data.
- 02A warehouse holding the standardised business data.
- 03A web interface for managing records and importing files.
- 04Power BI dashboards for sales and marketing analysis.
The features.
- Multi-source data ingestion
- Standardised warehouse data
- Bulk spreadsheet imports
- Business intelligence dashboards
Let’s look at your workflow.
If your team is working through a similar enterprise problem, tell us about your users, existing systems and what needs to change.


